Children Explain ISOFIX With Britax

Becoming a new parent brings you so many responsibilities. One of the most important things is keeping your child safe at all times. I remember finding car seats such a difficult thing to get my head around. So many technical words to understand and the actual fitting of a car seat such a stress. ISOFIX was something that confused the heck out of me and it took me a long time to fully comprehend. But it doesn’t have to be that way for you. Britax got the kids involved and have created a really cute video explaining ISOFIX.

Did you know that an eye opening forty four percent of parents across Europe have either never heard the term ISOFIX or have a limited understanding of its benefits? For 2016 I am a Britax Mumbasssdor and that means I’m going to be sharing new information and products with you so here’s the first bit of very useful information about ISOFIX. I’m hoping to use my role to help educate other mums and dads who may be struggling.

Poorly installed child car seats are a major contributor to child injuries in car accidents and the ISOFIX technology aims to combat this problem. Mark Bennett, Child Safety Expert at Britax, commented: “Britax always strives to support parents through the innovative design of their products, that’s why we want to continue spreading the word about ISOFIX. ISOFIX is an incredibly safe, quick and easy to use system that simplifies the busy lives of mums and dads and gives them the confidence to install their child seats in an intuitive way.”

Since the invention of ISOFIX by Britax in collaboration with VW in 1997, ISOFIX has become a global standard for securing car seats in vehicles, safely and easily. The anchoring system creates a solid and secure connection between the child seat and the vehicle’s chassis, allowing quick and easy installation and removal of the seat – all for the enhanced safety of children.

The law states that all new cars since 2007 offer ISOFIX attachment possibilities, it is more important than ever for parents to understand the benefits of the ISOFIX system. Britax is dedicated to making life easier for parents when deciding what car seats are right for them. 

Their online Fit Finder tool assists consumers in identifying the right car seat for their particular needs, allowing parents to narrow their search by the age and weight of their child, as well as the make, model and year of the vehicle. The Britax Fit Finder will inform users of the approved seat positions within the vehicle for their Britax car seat, and also the seat installation method – be it ISOFIX, ISOFIT or via the car seat belt.


* Sharing on behalf of Britax as part of my role as a Britax Mumbassador *

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