If you plan to run an online business with any e-commerce capacity at all, you need to ensure that the website you have is going to be functional across devices and attractive. Sadly, not all business people are very savvy when it comes to designing and building a website. This is where a website builder can be very useful.
What Are the Benefits?
There are a variety of online website builders around, but they all tend to share one thing in common: they simplify the process of building a website. So, what are the specific benefits of using such a tool? Consider the following:
Get Started Easily with Templates
Not everyone has a good eye for design and a badly designed website is sure to cause customers to go somewhere else. This is where templates can really help.
Most builders offer the use of many free templates. These are usually a great starting point for anyone who doesn’t have the skills or design experience to make a website that looks good and works across all devices.
Very Cost Effective
If you had to hire a website design company to do it for you, you might have to pay out many thousands of dollars. This might be okay for some companies, but many small businesses and individuals simply can’t afford these high costs.
Using a builder not only gives you access to many templates, but it is also generally a lot less expensive than hiring a crack team of designers. The downside is that you may not get quite the specific aesthetic you want, but at the very least the initial site will serve as a great placeholder for when professional designers can be hired.
It Is a Lot Faster
Even if you hire the best web design company on the planet, it’s going to take some time to get the final digital product. It will need to go through testing and possible recoding. The problem is that this can all take some time and this is time that could be better spent engaging with customers.
Using a builder means that you have full control over how long it takes. It can be done in a matter of hours with some builders such as Shopify. Time is money and a good web builder can really pay for itself in convenience.
E-Commerce Often Built Right in
A website building tool such as Shopify, already has e-commerce built right into the product. This makes it incredibly easy to integrate it right into your website without having to learn extra code or go to a third party payment processor and set up the correct links.
If you have an online business, you need a good looking and easy to use website that will draw customers. Many business owners don’t know much about building a good website, but a web builder makes it easy, fast, and cost effective. This will save valuable time and ensures that every business has access to good looking and functional websites.
Disclosure: This is a collaborative post.